Sony is one of those companies that need no introduction. It has been one of the prime producers of the electronic goods. It had unleashed a series of fabulous LCD televisions and named it Bravia, which stands for ‘Best Resolution Audio Visual Integrated Architecture’. This is not named so just for the sake of fun. The Bravia series TVs produce the best pictures ever. Now, there is so much in store for us to review and decide over this new range of TVs. Let us, in this case, take a look at one of those, the Sony KDL-32EX403. For the sake of convenience, let use refer to this TV as the EX403, in short. We will detail only about this particular 32” version of the TV in this article. On your marks, Get set and Go!

Design:

Enamouring:
Sony has not stopped the unremitting production of very good designs. The trend seems to be continuing since the KDL-32EX403U LCD Television is a wonderful piece of workmanship and looks quite attractive from all angles. It has a very rectangular shape, that gives a perfect look and moreover, the curvaceous body makes it more adaptive to almost any kind of background. The glossy black finish, as always with the TVs from Sony, has been a great attraction. Measuring about 80 x 53.2 x 22 cm (W x H x D), and weighing about 11 kg, this has to be one of the sleekest TVs in the current market. Wall mounting is supported, and this is the best way of placing this TV; it would look stunning to your neighbour’s envy. Overall, hopes are high this time round on this captivating series of Bravia TVs.

Display: Cannot quit staring
Since the display part of the TV is the most important of all, Sony has taken utmost care in providing display technology that provides epic pictures. This particular KDL-32EX403 TV has a 32 inch screen that uses the TFT active matrix technology. Now, with this, you will get a 1080p output, which is pretty much ideal for watching sports, HD movies or any other videos. Another important thing to notice here is that, the screen aspect ratio is made to be 16:9 and this will make sure that the display is perfectly rectangular, and also more of a comfortable perfect landscape view for watching movies. Hence, with all these supplements, the EX403 has no other go but to provide you a wonderful visual experience.

Sony KDL-32EX403 LCD TV

Features: A list as long as the Nile

After reading this section, you will understand how amazing the Sony Bravia KDL-32EX403 is. A staggering number of features reveal the exact arsenal of the new TV. This is not hyperbolism, but so many features in a single TV are unforeseen. But, you may wonder if all of them are really of any literal use to the average user. Well, why doubt? Have a look at the features as we reveal them one by one.

Bravia Engine 3:
This very special engine or processor that is brought to you by Sony, has a great deal of technology involved in it. This engine provides you pictures that are of optimum clarity. The main function of Bravia engine 3 is to make the pictures clearer and increase the detail, so that they look more natural. In other words, problems such as tailing and also improper illumination are also greatly reduced.  The contrast of the pictures is also altered according to the conditions and also according to the signals that the TV is receiving so that you always get the same excellent visual experience. Another important feature of this very engine is that, it has the capacity to produce true colours. This means that, there is no change in the colour spectrum of the images and you will receive optimum coloured pictures.

DLNA:
DLNA is a wireless service offered by Sony that makes your TV stream movies from any other electronic device in your house and that too, without the use of any cables. Just like a Wi-Fi network, the DLNA network searches and syncs with compatible devices in its vicinity such as, a music player, mobile phone, iPod, laptop, etc., and searches for media in them. You can just open the files in your TV just as if they are connected and the files can be played just as usual. No matter where in your home these devices are, the DLNA feature finds them and connects to them. This is a wonderful feature and you will not see such a thing in any other similar range TV in the market. The elimination of wires also ends up being a very satisfying feature, as the last thing you want is a chaos created by the connection wires.

Wi-Fi Ready:
Another wireless feature of the EX403 is its Wi-Fi Readiness. This is nothing but the fact that your TV can work like a laptop, when it comes to wireless internet connectivity. All you need to do is, attach a wireless adapter or USB dongle and this will be enough for your TV to connect to the internet and then, you can stream movies and music through the internet. This is also possible if you have a Wi-Fi port in your home. This feature also eliminates the use of wires. Although there is an Ethernet port provided, more often than not, the Wi-Fi Ready is preferred because of the positives that are aforementioned.

Bravia Internet Video:
This is one of special features you will only find on high end televisions. All you need here is an internet connection, wire or wireless. After your TV is connected to the internet, you can open the Bravia menu and select the Bravia Internet Video option. This will take you directly to the web and there you are; you will have a set of videos to choose from. You can select your favourite ones and play them. Hence, if not all, this option allows you to browse for photos, music, videos and movies. As mentioned earlier, this feature is only available on the highly priced TVs from Sony and Samsung.

Ambient Sensor:
One of the technological incorporation of the Sony EX403U 32-inch LCD TV is this newly sounding Ambient Sensor. There is a sensor inside the TV that receives the light that is inside the room where the TV is, and this sensor estimates the luminosity of the room and then decides the brightness and contrast of the pictures that are displayed on the screen. This feature comes in as an aid as the TV automatically alters the picture settings, so that the eyes of the viewer are not affected much. Hence, it keeps the eye a little healthier. Now, this time around, Sony has taken the same technology to another level. This very sensor is now able to detect the colour of light in the room, in addition to the intensity and hence alters the pictures accordingly. Hence, the sensor only got better.

Live Colour:
Many of you might have already felt that the so called high definition LCD TVs are not very good at presenting pictures with their natural colour. A natural change in the colour spectrum occurs because of the use of the liquid crystals. Hence, Sony has introduced a new dynamic system, which is known as the Live Colour system that enables you to view almost all the colours visible to the naked eye. This system comprises an engine that reciprocates the signals without adding noise so that the colour pretty much remains the same. This facility really makes the EX403 a very interesting TV as lively pictures are brought home.

24p True Cinema:
Watching normal TV programs is always different from watching HD movies on your TV. These high definition movies always require a speedy processing of pictures so that there is no lagging or dragging. Especially, the action packed movies always require a faster frame rate so that it looks more dynamic than normal. Hence, the 24p True Cinema feature has been introduced by Sony. This particular feature enables you to watch dynamic and free flowing movies whose pictures blend smoothly into each other. You must set this option for yourself whenever you want to play a movie. This will greatly improve the quality of the pictures. Hence, you can ease on to your couch and watch great action movies and never worry about picture quality.

Photo TV HD:
Now, since the TV has come with a lot of connectivity options, it must also be able to play various contents like, for example, photos. Hence, the Photo TV HD feature comes into play if you want to play photos from your camera on you TV screen. All the photos from the synced camcorder or the inserted USB or memory card will be read by the TVs processor automatically, and they are played in a slideshow manner by default. This will be a great way of looking at your pictures as there are very few other better ways than watching your photos on a screen that is as good as this one and also as big.

Now you can see why the EX403 is considered as one of the best TVs in the market. With features as many as these, you will have scores of options for entertaining yourself and through its features, Sony has shown it to the world how technology can be used to make your lives better.

Performance:

A True Performer:
‘Why leave the performance aspect of the EX403 when all the others are exceptionally good? Let us take care of it.’ This must have been in the minds of Sony because, it has put in a great deal of effort in providing a wonderfully performing television and its performance, as always, complemented the already attractive features.

Video Performance of KDL32EX403U:
Regarding the video quality of the TV, Sony has taken care of three aspects, namely; Resolution, Picture and Contrast.

Full HD 1080:
For the first time ever in the market, Sony has introduced the 1080p or the 1920 x 1080 pixels resolution for its pictures. Hence, from now, you can enjoy high resolution pictures even from your favourite cable TV channels. Such High Definition pictures are really possible, and they are very good for watching high quality Blu Ray movies or for playing games. Now, with this particular feature, it is also possible for you to make the TV as a monitor for your Xbox or PlayStation, so that your games look even more fantastic.

Intelligent Picture:
Intelligent picture chooses the picture modes and settings automatically for you so that the pictures are always adjusted according to the conditions in which the TV is in. It automatically adjusts the colour and contrast of the pictures so that they always look the same, with the same quality and contrast, which in turn keeps the eye from straining.

Dynamic Contrast:
The mega dynamic contrast of the Sony KDL-32EX403 Full HD LCD Televison allows a spectacular distinction of pictures so that you experience digital clarity. Of late, the contrast ratio of the LCD TVs has been increasing gradually and Sony has continued that trend. Therefore, there is more clarity along with depth in the pictures and also, there is no over pixilation of some of the HD channels. This means that the pictures on the EX403 are not only smooth, but there are also very lucid.

Thus, the picture quality is upgraded and is top notch now.

Audio Performance:
Invisible Speakers:
Yes, it is now possible to make the speakers invisible. The speakers are placed under the outer bezel so that they remain inconspicuous but still produce good quality sounds. The reason behind hiding the speakers is that, a little bit of space can be avoided. They are also positioned in a very special manner, so that the sounds are elevated wherever necessary. This helps you in giving a perfect sound and image fusion, which is ideally necessary for movie watching and high end gaming. Thus, even though the speakers are physically invisible, they can still make their presence felt.

S-Force Front Surround:
In order to produce real and virtual 3D surround sounds, a special feature is available with the Sony Bravia KDL-EX403. This is a combination a special speaker technology and a very unique software that gives out a three dimensional digital sound effect. Again, this arrangement is ideal for watching action packed movies.

Clear Voice:
Clear voice is one of those unique features that make the EX403 a most wanted TV. Now, what this feature means to you is that whenever you are watching TV and especially movies, of all sounds that are emitted out, the voice sounds will be the ones with the best clarity. This makes the speech understandable and this is possible by reducing the noise and also sometimes the background music. This is indeed a very good idea and it works quite well.

Connectivity:
There are many connectivity options with the EX403, just like any other HD TV. Though most of them are very common, like the cable TV/ satellite TV connection port and the Ethernet port, there are also a few ports that may be very new to many. The three most significant of these are the HDMI ports, USB media player port and Bravia Sync.

HDMI:
There are four HDMI ports provided at the rear side of the KDL-EX403. With these, you can connect various HDMI supporting devices like your camcorder or the Blu Ray Player and play videos or movies that are of the finest quality.

USB Media Player:
Of late, this feature has been one of those that are very popular among almost all the devices. As with the Sony EX403, the USB media player helps you on reading pictures, music and also videos from your USB flash drive and they can be played on the screen at your will. The facility for playing videos is a recent addition and it is not seen in most of the previous Bravia TVs. Hence, now enjoy all the action by just plugging in your USB.

Bravia Sync:
This is the most influential part of the Connectivity of the Bravia TVs. The Bravia Sync allows you to sync your TV to almost all the entertainment devices at your home and also allows you to control them all devices with a single universal remote that is provided along with the 32EX403. This makes connection to any other device very easy and it also saves time, as all the devices can be synced at a time so that you will have multiple options for entertainment.

If all the above aspects are true and are really working, then any such TV is be one of the best. For heaven’s sake, they are true and the fact that the EX403 performs wonderfully also turns out to be true.

Power Consumption:

After having provided many options in each section of the Bravia KDL-32EX403 Wi-Fi Ready LCD TV, Sony seems to have not left the power consumption section aloof. You will have three different modes to which the TV can be set depending upon the energy requirements. When the TV is in the standby mode, you can play slideshows of your photos and this will need only about 0.2 W. For the normal functioning of the TV as well, there are two different modes of operation namely, Home and Shop, which take in 66 and 114 W of power respectively. The former is a minimal setting of features and settings while the latter is a condition where the settings and options are set to the maximum.

Warranty and service:

The Sony KDL-32EX403 LCD TV comes with a parts and labour warranty for a period of 12 months from the original date of purchase. Sony has introduced a new option for all its users. After you buy the television, you will be allowed to register yourself to ‘My Sony’. From that minute onwards, you will be provided free tutorials, and will be given special offers such as extension of the warranty period or may be even discount on the prices. This is such a welcoming offer and it could even help boost up the sales for Sony.

Verdict:

You can say that there is certainly no other TV in the market that is better than the one from the Bravia series, and particularly the KDL-32EX403. If ever there was one, it must be from Sony itself.  The EX403 has got it all regarding each and every aspect of a high end HD TV. Attractive design, Great features and very good performance, they all make this TV one of the best in the world. Though the price tag may seem to be a little heavy, you can still afford to buy this one after looking at the options that it provides.

Check other Sony LCD TV Models, Reviews, Specs in this website.

Sony KDL-32EX403 32″ LCD TV – Technical Specification Table

Manufacturer Sony
Model Name Sony Bravia
Model Number KDL-32EX403
Display type LCD Display
Dimensions (W x D x H) 80 x 53.2 x 22 cm
Weight 11 kg
Colour/Finish Glossy Black
Screen Resolution 1920 x 1080 pixels
Speakers 2 x 10W (Dolby Digital and Analogue stereo)
PC  Sync Yes
Screen Size 32 inches
Video signal 576i, 480p, 576p, 1080i, 720p, 1080p and 24p input
Picture features High Dynamic Contrast
CCFL Backlight
BRAVIA ENGINE 3
Advanced Contrast Enhancer (ACE)
Intelligent Picture
MPEG Noise Reduction
Input Skip
Ambient Sensor
Live Colour
Theatre Mode
CineMotion/Film Mode/Cinema Drive
24p True Cinema
PhotoTV HD
USB Player
Auto Photo Mode (DLNA/USB/HDMI™)
Picture Frame Mode
Photo Map
AFD (Auto Format Detect)
Timer Clock, sleep timer, on/off timer
Connectivity Digital Audio Output (optical), HDMI™ Inputs
HDMI™ PC Signal Capability, PC Input (15pin D-Sub) + Audio In
Component Inputs, Composite Video In ,USB 2.0 Input
Mini Jack (Head/Earphone) (mm) ,RCA AV Input, BRAVIA Sync
DLNA ,Photo (jpeg)/Music(LPCM/MP3)/Video(MPEG2/AVCHD)
BRAVIA Internet Video, Wireless LAN, FreeView HD Tuner.
PC interface USB
Contrast Ratio Mega
Stand Yes
Digital Tuner Yes
Accessories Operating instructions
VESA mounting holes
VESA hole spacing
VESA screw
Table top stand: RM ED035
Remote Commander: SU-WL500
USB WiFi Adaptor: UWA-BR 100
Power Consumption 66-114 W
Warranty One Year

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